FAQ
We are a UAE tech company. What do US investors expect in our story?
They expect a clear problem, product, market size and path to revenue. Explain why the UAE/MENA base is an edge, not a risk. Show how you will scale and manage costs over time.
How should we explain our financials to US public market investors?
Use simple, consistent metrics. Explain revenue drivers, unit economics and cash needs. Show how you plan to reach break-even. Avoid jargon. Use examples and clear assumptions.
What governance changes do US exchanges usually expect?
Typically: independent board members, clear committees, and written policies. You need clear roles for audit, risk and compensation. Document how decisions are made and recorded.
How do dual-class or different share classes affect governance?
They can keep founder control while raising capital. But investors want checks and balances. Explain voting rights, protections for ordinary shareholders and when control could change.
What is the difference between an IPO and a direct listing for us?
In an IPO you issue new shares and raise capital. In a direct listing existing shares start trading without new capital. Suitability depends on cash needs, brand strength and liquidity goals.
How do we adapt our MENA-focused story for US markets?
Keep your regional edge but translate it into global terms. Compare your market to segments US investors know. Explain regulation, payment habits and customer behavior with simple examples.
What internal controls do we need before going public in the US?
You need reliable financial reporting, access controls and approval workflows. Document who can approve spending, change data and sign contracts. Test these processes before listing.
How early should we start preparing our investor materials?
Typically start an estimated 12–24 months before a listing. Build a draft equity story, KPIs and financial model. Update them as you refine governance, controls and market strategy.